Can someone please tell me at what point brands think they are more important than their consumers?

It happens so often nowadays that the power of something successful goes to the creators head and before you know it the product or service has changed so much from the one you fell in love with that it sickens you!

It’s for this reason that I love brands like Nike so much, they never EVER forget that the most important part of their job is to make the consumer WANT to be in Nike apparel and if they lose that focus the switch to other brands will be so fast it’ll cause buildings to crumble!

So, what the F#@K then has our friend Mark Zuckerberg gone and done now?

With his track record of ‘revolutionary changes’ to the Facebook basic product surely he is trading on very little goodwill at this point. After this f8 conference I fear (no I mean I hope) the crowds are starting light their pitchforks!

For me Facebooks new TIMELINE crap is the beginning of the end (again here’s hoping). Not that I hate Facebook for any reason but I hate when the owner or creator thinks they can decide or think for us, the customer. They think they know what we should want and because of their power over us they force us into it! The only place this can be stopped is online and all it needs is an alternative. If a viable one arrives at the right time the crowds will be rushing out the door and across the road to the ‘new shiny pub’ before you can blink – cue GOOGLE+

It seems to me like MZ has had what most people do when they feel seriously threatened, it’s called a knee jerk response and I’m afraid (hoping still) that he has stepped one foot too far over the line. Just from a practical perspective my Facebook home page now looks like something designed to test your ocular reflexes and it annoys me every time I bring it up on screen!

Time for a change people and not just because we deserve better but it’s important to show the billionaire geniuses out there that WE have the power still and they must never forget the customer is the most important part of their world.

Just in case you didn’t feel like you were being held ‘against your will’ in the book rather than the + have a little look at this!

(If you can’t read it the TINY block is THE LIBRARY OF CONGRESS, the second tiny block is INSTAGRAM, then FLICKR and the massive block is of course . . . )

Scared yet? See you in GOOGLE+ land (somehow giving my soul to Sergey Brin and Larry Page seems a little easier to deal with than letting Mark Zuckerberg rip it away!)