I’d never considered Iceland as a destination I really wanted to see. To be fair, I’m not that clued up on the country and if for some obscure reason, the thought of it popped up, it was usually of a desolate place covered in snow, with people who don’t really talk much (very peculiar, I know). I guess “sterile” would sum up my perception.
This was just changed by a two and a half minute clip of the place. As they said on the Cool Hunter, tourism offices around the world pay attention – this is how you promote a country.