I LOVE the current Range Rover! I think it is everything the RR should be, big, boxy, chunky, dominating and most importantly with a hint of modern design (and by this I mean ‘old money’ modern not F&^%ING ugly ‘nouveau riche’ modern)
This is what a Rangerover is supposed to look like!
Now, I guess you are wondering how my argument stands up against the Evoque?
Well quite simply I love it – yes yes I hear you crying about hypocrisy, let me explain!
The Evoque was a trial, a test of a new market segment and a temporary vertical integration of a brand to see if it could be stretched, and it worked, superbly well! The Evoque pushed the boundaries of RRs design capability much like a concept car does (but thankfully RR stuck to their original concept like most never do) and it allowed RR to test how far they could go with the bigger Ranges.
So MUCH to my excitement I was expecting a more toned down, bigger version of the Evoque (with perhaps a slight hint of the stellar Discovery 4) and when I heard the new RR was to be revealed I could barely contain myself. I could already picture it in my head, feel it in my fingers and hear the credit card swipe through the dealers machine – they had sold me on a Range just by launching the Evoque, and then they F&^%ING went and did THIS!!
Now I’ll give you it’s interior is nice and elegant but really THAT.IS.ALL! The front lights and grill are based around the epically crap Land Rover Freelander instead of taken from the old RR or the Disco 4! The side vents, which on the old RR looked sleek and cool, now look like someone has been using a meccano set and the way the front and back lights extend into the body look like a complete design fail (while on the Evoque they suited the style) and the rest of the body is almost identical to its predecessor.
Range Rover you have let me down horrifically and you have without doubt lost a sale! I absolutely agree the old version has become outdated hence my excitement to see the evolution into the new one but I’m sad to say that it has the lost style, class and that hint of superiority that the current one has.
Shame on all of you!
If you are DUMB ENOUGH to want to see more – HERE is the gallery but do not say i didn’t warn you!