About a year ago there was this product called ‘power balance’. I’m sure you remember it, you probably bought one but are too ashamed to admit it now aren’t you?
Well the story of this piece of rubber, made in China and slapped with a hologram sticker, was that it improved everything from your golf swing to your sex life.
Now seeing as both of those are relatively sublime for me (*tips hat to the people who said my last post was narcissistic*) I couldn’t understand how people didn’t realize this was the greatest con the world had ever seen!! It was a piece of rubber that friends bought, then more friends bought, people got them for xmas, gave them to bosses and bought them branded to rejuvenate corporate cultures – you ALL feel like F*@KING IDIOTS now don’t you!
You see this power balance arm band turned out to be exactly what it always was from the start – a piece of rubber made from a mold in China for 3 cents and sold for a packet.
This is kind of how I feel about the Facebook IPO.
I’ve had friends scrambling to try get their piece of the pie that will make them a fortune overnight, I’ve heard stories of Bono making more money off the initial listing than he has off music and while I know that this little website has changed the world forever I think that it’ll be the next power balance given time.
Yes, people will make FORTUNES of this (they did on PB as well), and yes it will take MUCH LONGER to implode than PB, BUT the principle is the same. You see a good marketing strat combined with public appreciation and a simple demonstration (in FBs case it’s the numbers) means that everyone jumps very quickly onto the bandwagon.
You see the FB numbers look outrageously good. Millions of photos, gazillions of likes and trillions of users which makes it as easy to sell to marketers as TIC on the Cape Flats. The truth is though if you ask any marketer what exactly the impact of their FB campaigns are they will have very little REAL idea, yeah they’ll argue it got views and clicks and likes but how many of the FB junkies actually went out and bought something, or at worst did the brand even spike on their overloaded GEN X,Y or Millennial brains? Marketers however will defend this to the absolute death for one reason and one reason alone, EVERYONE ELSE IS DOING IT and if everyone’s doing it, you don’t want to be the idiot who stands alone, instead you’d rather stand in a crowd of idiots hoping you’re all right!
At some point, someone is going to realize that the website, that by population is the third largest country in the world yet makes less money per person that a Starbucks cashier, is actually the biggest most impressive scam yet. It is nothing more than a nifty place to cyber stalk hot women, inflate your ego by pretending to have millions of friends and to tell as many people as possible when you finally emerge from the horse shit that is your life.
The IPO will go ahead and like most other fads it will be MASSIVE but do yourself a favour, don’t get caught up in the bullshit of it all, don’t praise it as a new religion and don’t worship its god Zuckerberg as if he’s anything more than a geek who got lucky. The candle which is FACEBOOK’s life is burning bright and strong but it will go out and when it does there will be a lot of people left in darkness!




































































