By now if you don’t know how much we love the brand with the RED STAR then go see for yourself – they seem to pop up in completely unrelated territory all the time.
Now I was trying to work out why it is that we enjoy these guys beer so much and I’m sad to say that it’s because of their marketing I’ve realised. I mean they are the Champions League sponsor first off which does give them a great advantage BUT more importantly their marketing ‘public’ track record is impeccable!
I have to say (and it’s a hard pill to swallow because as a marketer I’ve seen behind the curtain on this kind of thing so I really SHOULD know better) but watching this promo, the next time I find myself in a party of such proportions with a Heinie in my hand, I will feel a little cooler after seeing this, and isn’t that exactly the point?
Isn’t the point of marketing in whatever form trying to convey a message to the consumer? Make them feel what they would feel when they experience the brand?
Take a look and tell me if you can’t see yourself as the lead in this clip (maybe it’s just me but then again I can always see myself in this kinda party playing this role 😉 )