Ok that may be taking it a little far I suppose but really they can’t be far off. Following the massive success of the Dove Real Beauty Sketches campaign that has been hailed as one of the greatest campaigns in living memory it has now started Project Sunlight. If you haven’t seen Dove sketches then … Continue reading Why Unilever are the greatest marketers (company?) on the planet right now . . .
There are some brands in the world who take their status for granted. Some brands that just suck on their past glories to fuel the current status just enough to maintain it without really giving a stuff about the people that matter – the consumers. These companies are most guilty when it comes to advertising. … Continue reading Why I will always buy great brands . . .
There is a simple reason that literally not one of the 1.3 billion Chinese people in China has a Blackberry, because they are really shit. Plain and simple. Blackberry are another example of a company that took its prominent market position for granted, assuming its market and consumers would never change and so before it … Continue reading Blackberry just love to lose . . . AT EVERYTHING!
By now most of you probably have seen this as it has seriously done the rounds. As for me I picked this little gem up on the brilliant “Scribbling’s of Robs’ blog and could not let it go. As you know we at STM are absolutely infatuated with ADVERTISING GENIUS and I just could not help … Continue reading Go beyond the expected . . .
About a year ago there was this product called ‘power balance’. I’m sure you remember it, you probably bought one but are too ashamed to admit it now aren’t you? Well the story of this piece of rubber, made in China and slapped with a hologram sticker, was that it improved everything from your golf … Continue reading The FACEBOOK IPO and why you will live to see that you are an idiot . . .
Yes strangely it is true, come the end of March STM (well only half of us for now) will be settling in, hopefully, HERE! The details remain to be negotiated but the move is done and dusted and ‘the relocation’ is on. A lot of people have asked me what the hell I was thinking … Continue reading STM is moving to Shanghai . . .
Last year the title of the article I wrote on Google’s annual Zeitgeist was ‘the only review that matters’ (if you haven’t seen last one – SLAP YOURSELF CAUSE YOU’RE AND IDIOT – then go watch it – it literally reduced me to tears when South Africa answered the phone) I’m pretty sure this year … Continue reading The year according to GOOGLE!
So you know North Korea right? Venezuela yes? Zim huh? Well now that I’ve hopefully scared you somewhat let’s get going – oh wait one more, Nazi Germany! Everyone with me? So in short the new info bill says the following . . . the government in order to protect, national security (what f*#king national … Continue reading The Freedom of information bill for dummies . . .
Once again the South African government has astounded me with how it chooses to spend its time (I mean other than misappropriating tax payers funds). First it was the time spent deciding to ban cigarette advertising. Now this was a quickie, cause pretty much the rest of the world had done it, but then they … Continue reading Ban alcohol and it’ll do nothing but waste time and money!
I talk a lot about marketing and advertising, I suppose it’s a massive passion of mine but also due to the fact that it is (in general) done so poorly by big brands. They use massive amounts of money to plaster poor billboards on our highways, make shocking TV ads (thankfully we can fast forward … Continue reading Go Guerilla!
Just cause I landed in Barcelona this morning I thought it would only be right to post an activation from their doorstep! Now we all have seen the numerous activations that T-mobile have basically pioneered. They have without doubt taken activation to a new level through social media and live interaction and this is certainly … Continue reading ANGRY BIRDS: LIVE!
I was sent this article this week and I must say I really enjoyed it! I loved the way violent abuse and anger that spewed out of this article like the lava from Mordor! It also may have been the fact that the abuse was thrown at a new generation of ‘social media experts’ that … Continue reading Are social media experts the best con-men and women so far?
The week before the Reds take the field against Barcelona on Saturday night they have released their new home kit for the 2011/2012 season. My view personally – nice, simple, classy and modern but then again they could play in clown suits and i would still support them firstly and second would buy the replica … Continue reading United gets new gear!
I don’t think many people consider the implications of drinking bottled water. I’m guilty of it too but usually only when there isn’t another source available. While it’s a scourge to the planet, it’s a great example of the power of marketing when big brands like Coke get behind something. If you think about it, … Continue reading Water. In a bottle.
At last some genius person in marketing worked out how to sell more lingerie to men! Not that this was rocket science people I mean really – stripping to get you to buy stuff? IS that really the most complicated thing to come up with? It’s not that most men want to see other chicks … Continue reading Finally giving the customer what they want . . .