I think these two may actually be the coolest couple on the planet so to use them with the backdrop of South Africa to promote LV is a superb idea! How did they get the infinitely genius and humanitarian Bono to sell his soul you ask – well not only did he ‘sell his soul’ but it is the first time he has done an ad without his band!

So WTF is going on? Just read below it’ll all make sense – the man is truly a legend!

Bono and his wife Ali

Instead of Vuitton, the two wear Edun, the ethical clothing label they founded in 2005 to encourage trade with Africa, and in which LVMH took a 49 percent stake last year. What’s more, Hewson totes a handbag co-designed by Edun and Vuitton that comes dangling with a special charm that is the French firm’s first made-in-Africa product. (It’s also sold separately.)

The image of Bono and Hewson disembarking from a small airplane in an arid South African vista — with the tag line “Every journey began in Africa” — is slated to break in mid-September in a range of daily newspapers, October magazines and on louisvuittonjourneys.com. The collaboration also will dovetail with an event during Paris Fashion Week, when Vuitton and Edun will unveil Africa Rising, a temporary exhibition of contemporary African art along with a showcase for the campaign and Edun’s spring collection. Bono and Hewson are expected to attend.

GO HERE if you want to check out the previous ads for LV – superb stuff!

Via LUXIST for the full article!

EROTIC SHOPPING

THE BEER CRATE

GREENPEACE

LINGERIE

First we saw Gap partner with fitness chain Crunch to turn its rotating New York City concept store into a workout haven for a month. Now, sports brand Adidas is pushing the idea even further in Tokyo with a permanent store that doubles as an urban running club.

Located near the Imperial Palace—an area that’s already popular among the city’s runners—the Adidas Runbase store is a far cry from your average sporting goods purveyor. Included in the brand-new space are 16 shower cubicles and 248 lockers for rent, for example. Also available are a broad array of cutting-edge Adidas shoes and clothing available for the borrowing, according to Weekender Japan. Expert staff are on hand to offer tips and recommendations, so runners could presumably try a different combination of goods each time they run, giving them the ultimate in try-before-you-buy purchasing confidence.

While we’re not too sure about the advisability of tryvertising when it comes to sneakers—the potential for health issues seems to loom large—the Runbase’s real strength is surely its brand butler role. Imagine a brand that offers expert tips and product advice as well as enabling your fitness regime with a conveniently located locker room. Now take that thought and adapt it to your own helpful brand!

Website: www.adirepublic.jp/runbase/
Contact: www.adirepublic.jp/inquiry

We love great ad campaigns as you have noticed – mainly because most of the advertising we see is utter low budget crap! But every now and again (unfortunately most of the time its international!) someone comes up with some real brilliance and hits it big with a campaign!

Now Nandos somehow manage to not strike oil once in a life time but just through sheer pace and speed to market of their ads as well as a slightly sick sense of humour – they seem to be right on the money time after time and for that we must give them massive credit!

Well done team for giving us fun powerful advertising amongst all of the other crap we as consumers are subjected to!

For all their brilliance go check out HERE and HERE!

We have given this dude a fair amount of air time here (and here) and so as you would guess we wanted to know what the hell this guy actually did for the brand if at all anything -- thanks to the good people at CHERRYFLAVA we now know!

But first some more fun with this guy!

Following the massive sensation the Old Spice guy has cause on the Internet, the ol’ ‘effectiveness’ debate has re-emerged and questions are being asked of the agency [Wieden + Kennedy] and client as to how much Old Spice they’ve managed to sell since the dawn of the guy on a horse.

So the agency made a case study video and have released the following ‘facts’:

• Old Spice accounted for 75 percent of conversations in the category in the first three months of 2010.
• Half the conversations came from women.
• The YouTube/Twitter social media response campaign was “the fastest-growing and most popular interactive campaign in history.”
• More people watched its videos in 24 hours than those who watched Obama’s presidential victory speech. (Which most of us can agree is kinda sad.)
• Total video views reached 40 million in a week.
• Campaign impressions: 1.4 billion.
• Since the campaign launched, Old Spice Bodywash sales are up 27 percent; in the last three months up. 55 percent; and in the last month up 107 percent.

So you thought the walk in fridge was . . . you know AHHHHHHHHHHHHHHHH!

Well they have been hard at work and have gone one better (you didnt thinks it was possible did you??)

But wait -- there is a video to go with it . . . .

But wait it gets better -- Lynx’s new campaign is a superb one -- not only does it contain some exceptionally good looking women but also some good comedy

Here is just a taste of the best pieces . . . if you want to see all the ads click on the Youtube link and they are all there!

There are loads of people who would watch this and want to try the product. It doesn’t really matter how bad the ad is. I suppose that’s the upside to selling male sexual enhancing supplements. Rock. Hard. Weekend.

We brought you the first advert months ago (needless to say we have great taste as it just won a grande prix at the Cannes ad awards) but there is a squeal - he is back and better than ever!

Well the answer is very simple – we’re much more fun than most of the morons who are Tweeting their hearts out!

That’s not the only reason I guess – STM has been hitting the World Cup in a large way and we want to take you with us – from the opening Funnelzela (we now hope you have seen this and enjoyed it yourself!), to the games, stadiums, and eventually to the trophy!

So nothing more to say but – follow us . . . it really is very simple.

Now go on. DO IT! DO IT! DO IT!

Everyone’s been raving about what a great ad this is. Relative to the disaster that was the Tiger Woods ad this one is much better. The production is quite superb, but otherwise I don’t see what all the hype’s about.

What’s your thought?

Thanks Dyl

You would think it almost impossible for the boys and girls at Heineken to top the now world famous fridge ad -- but while i dont quite think this measures up to the magnitude of the previous -- it certainly is superb!

Well done to the Heinie team!

What a brilliant ad.

So Tiger fcuked up. He’s back in the game and Nike obviously felt that this was an opportune time to make an ad. In my opinion it was a pretty crap one at that. Using the voice of his deceased father to give a message that has nothing to do with golf or the Nike brand in an attempt to portray some form of introspection and remorse just doesn’t do it for me. Especially when we all know the guys behind the ad are just trying to sell shoes and some other stuff. So Nike fcuked up.

Thanks Rich