I don’t quite know what it is about music. It somehow triggers emotions in the brain so easily and creates a feeling so quickly and so powerfully that it’s impossible to stop. I wish my brain could do this by itself as easily!
After listening to Tim Noakes speak in South Africa when I came back for a few days recently I’ve started to use my mind to visualize and be more focused on seeing things I want to achieve, mostly fitness related but I suppose there’s no limit if it works. For some reason I’ve been doing the opposite my whole life, I think I took the ‘a watched pot doesn’t boil’ a little too far. Of course the bloody thing will boil whether you watch it or not its simple science you idiot. Took me 30 years to work this one out.
I’m drifting a little.
It’s not easy to get your mind to see something that isn’t there. It’s not easy to focus your mind well enough that it can tell your body its not tired and hot after running 30 minutes in 40 degree heat but somehow music can transport you instantly out of a world and into a memory or a place, it can change your mood, make you smile and send a wave of invincibility over you. Funny how easily it does it.
I guess that’s the magic of music.
It’s interesting how tough life becomes sometimes (the fact that its 40 fucking degrees outside everyday doesn’t help much) but some days work gets over loading, small things become big things and before you know it you’re screaming mad about something you’re not even sure is right at someone who you never even want to raise your voice to.
Sometimes I get to this point, I guess we all do, when things start to get more frustrating than we are used to tolerating and they build on each other until your default mood becomes aggressive for a while. Its points like this that music can so incredibly melt it all away and allow you to regain the power within that you are so used to.
It’s been a rather long preamble to this story but a few weeks ago I was in Singapore for a supplier conference (sounds so boooooorrrriiiinnnggg and yes these types of things usually are) but this was for one of the biggest consumer goods companies in the world and we were one of 70 suppliers out of 180 000 globally who were invited so the guest list of 350 people was really sexy (well as sexy as this industry gets).
This client produces some of the most spectacular advertising on the planet (they just cleaned up at Cannes for one of their brands this year) and their intro video to the conference was about their strategy, their focus and their passion and this song was the backing track. It somehow struck a chord in me that ignited a feeling, I guess that’s what great marketers do. It set the tone for the next few days but more importantly it gave me a piece of music that could create that feeling of power that I’ve been lacking somewhat lately.
I recently rediscovered the song (coincidentally at the same place I heard Tim Noakes speak – we stole it for our own event). I think I’ve listened to it 100 times in the last few days and slowly it seems to be restoring my, well I’m not sure what its restoring but every time I listen to it, it gives me that feeling that everything is still possible, that I’m capable of anything still and the passion with which I believed I could make a difference on a global difference when I came here is still alive.
Yes a long preamble I know but turn the sound up, loud, and close your eyes and just embrace the power that this song resonates!